DL: Luxembourg’s
Positive Digitalization

Client: Digital Luxembourg (Government of Luxembourg)
Role: Messaging & Written Content
Project: New Website
Site: digital-luxembourg.lu

As a multifaceted government organization, Digital Luxembourg consists of diverse teams tasked with numerous roles & priorities. Their list of initiatives is equally wide reaching. When there is so much to say, the preliminary process of unearthing & shaping key messages geared toward specific audiences carries particular importance.

Working in collaboration with site developers, we delivered an abridged, web-friendly, strategic version of the Digital Luxembourg story. The fresh, conversational voice & skim-able taglines makes every visit to their webpage an informative, uplifting experience. We recently refreshed the site’s messaging to reflect the initiative’s progress.