Digital Luxembourg:
Rebranding the Nation’s Digitalization

Client: Digital Luxembourg (Government of Luxembourg)
Role: Brand Storytelling & Content Development
Project: New Brand (narrative, messaging, voice & styleguide)

Digital Luxembourg never stops. Its multidisciplinary, fluid nature makes its role to define from the outside. After a thorough internal information gathering process, Brightgeist proposed a brand story that conveys the heart, strategy and motivation behind this purpose-driven organization. The narrative, brand voice, styleguide & messaging catalogue included in the deliverable inform all of Digital Luxembourg’s content & communications.