Project Lead: Content Development for Report & Website, Layout Development, Data Storytelling, Interviews, Visual Development
Project
Impact Report
Description
KPMG contracted Brightgeist to take raw impact data & turn it into a coherent impact report, complete with graphs & a cohesive, goal-oriented narrative. I conducted internal interviews to solidify core messages & campaign goals, then independently drafted the report. This process included input sessions & rounds of edits, & collaboration with creatives.