Ernster:
More Than a Story

Client: Ernster, Steve Gerges
Project: Social Media/Motion Design Campaign
Role: Messaging

Ernster bookstore & motion designer Steve Gerges were looking for messaging to supplement a visual motion design campaign that they planned to launch via social media. To tie the visuals together, Brightgeist wanted one consistent slogan that could be tailored to each visual. We needed (1) campaign-wide taglines to connect & reinforce our key messages, & (2) unique, tailored taglines for each installment.

Theme: More than a story
Reading takes us beyond the moment & our reality. A powerful & transformative narrative is “More than a story.”

Format:
More than a story…
A (fill in blank according to image)
Order today. Escape tomorrow.
Ernster.com

Individual taglines unique to each image:
More than a story…
A voyage. [captain]
A new frontier. [explorer]
Another world. [steampunk]
A breakthrough. [inventor]
An alter ego. [race car driver]
A second chance. [singer]